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I’m not sure about you, but it certainly feels like there are signs of an awakening in the business environment after our forced COVID-19 slumber. Whilst we are all, I am sure, praying that the worst is over, nobody fully knows what the long-term effect for businesses will be. Consumer spending is still supported by job keeper and increased job seeker payments combined with the mortgage and other loan relief provided by the banks.  One thing is for sure, we will be feeling the effects of the virus in our businesses for some time to come.

It’s not secret that the holiday season is the most profitable time of the year for many businesses especially those in retail. Some make up to 40% of their yearly revenue in the last quarter alone, according to Shopify. On the other hand, there are also those winding their businesses down for the holidays.

LinkedIn wants small business owners to know that they have your back.

Are you losing sales to abandoned shopping carts?

The silly season is again almost upon us. With The Melbourne Cup, Australia’s most famous horse race, finally over, it’s now the unofficial start to Australia’s holiday season.

To avoid hit-and-miss marketing campaigns, marketers have traditionally used demographics to understand specific markets based on age, income, educational level, number of children, shopping habits, etc.

With Snapchat’s global audience estimated to be 150 million daily active users, and video traffic of a jaw-dropping 10 billion views per day, it’s yet another social network we need to get our head around!

You’ve booked your venue, decided on your speakers or format, but the biggest challenge almost always is promoting and filling up your event. An event page or website is essential, however there’s no chance it will ensure that people will show up.

Australia’s population is now estimated to be around 24 million. More than 13 million are estimated to be active social media users, up from 10.9 million in 2013.

Facebook is a dynamic platform. Every now and then, Facebook make adjustments to their platform to keep up with the constantly changing behaviours of users. The best way to adapt to these changes is to stay updated and learn what works and what doesn’t.

Is this even possible? Can you really double your sales in a short amount of time? The answer is ‘Yes’ and we know this based on experience. As long as you take the necessary steps to increase your sales, this seemingly impossible goal is achievable.

TAGS: distribution channels , marketing , outsourced marketing , pricing , sales , sales performance , strategy

After the marketing strategy is agreed the question is, who is going to manage and implement it? Marketing Angels are more than capable of implementing the marketing strategy, from campaign development through to managing all creative outputs.  We give clients the freedom to focus on running their business whilst having confidence that the marketing is being managed by a highly skilled marketing professional.

Getting ahead of the curve on a new marketing tactic or change in consumer attitudes can be a game changer for business owners.

TAGS: 2016 , community-driven , email marketing , live streaming , marketing , marketing trends , mobile , personalisation , personalization , SEO , social media , video

The key to sustaining long-term growth for your business is to build strong relationships with your existing customers (so they become repeat customers and brand ambassadors) and with your prospects (to easily convert them into new customers).

TAGS: client-centric , customers , email marketing , engage , incentives , loyalty , mailchimp , prospects , social media , top of mind

Where do email subscribers fall on your list of priorities? If it’s high on your list, then you’re in luck because we’re sharing some tips we discovered online that will help you grow your email list using simple social media tweaks.

TAGS: call to action , CTA , email marketing , Facebook , instagram , lead generation card , social media marketing , Twitter

A strategic marketing plan is an essential tool to help keep any business on track. Marketing planning enables clients to anticipate and adapt to changing environments ensuring that their business is poised to not only react to, but take advantage of market changes as they occur.

So why did we choose to change our branding?

TAGS: brand , branding , marketing strategy

At Marketing Angels our approach to conducting market research can include in-depth interviews with your current, past or potential clients. We develop questionnaires and conduct interviews that ask relevant questions to shape the future direction of your brand.  Post interviews, your Marketing Angel will compile and analyse the results and present you with the outcomes and recommendations.

Since our humble beginnings back in 2001, our brand and positioning has worked harder for us than we could have hoped for.

When you work with one of our Angels you tap into the combined experience of the team. We collaborate on clients and share our experiences working across many businesses and industries. One of the many advantages of working with Marketing Angels versus an independent freelancer.

Now that Instagram has introduced an all-improved advertising platform, expect to see more brands and advertisers flocking to this photo-sharing app.

TAGS: advertising , instagram , shop button , social media marketing

A landing page is generally your first and only opportunity to make a good first impression with your potential customer. This is why it’s important that when your visitor clicks your ad campaign to your landing page, or from your landing page to your main site, the transition should feel seamless. Your landing page should likewise be optimised to increase the chance of converting your visitors into customers.

TAGS: contact form , CTA , landing page , lead capture form

Launching a new website is hard. Relaunching it is much harder especially if the first one didn’t pan out. We know this because we’ve done several website projects for clients across varied industries and we’re currently working on a new one again for our own site.

TAGS: analytics , email marketing , rebrand , relaunch , SEO , social media , website

Sensis' 2015 Social Media report  revealed SMEs are investing blindly on social media. Based on their survey of 1100 businesses in Australia, only 16% of SMEs said they are measuring their return on investment (ROI) in social media. Whilst 49% of them don’t know how much money they’ve invested, and some 80% have not developed a strategic plan for their social media activities.

TAGS: mistakes , social media , strategy , tactics

Got doorways in your site? Consider yourself warned!

TAGS: Doorway pages algorithm , google update , SEO

Updated - June 2016. For years LinkedIn has been making great strides to evolve from being a professional social networking platform to a powerful marketing suite for professionals worldwide. Though this may not happen soon, but it’s certainly within its grasp as more and more businesses are spending their advertising dollars with the network.

TAGS: Lead Accelerator , LinkedIn , LinkedIn marketing , Linkedin Marketing Solutions , Network Display , offsite ads , target marketing

To start a business, you need a solid business plan. To then grow your business, you need an equally solid marketing strategy. Without the latter, even if you have the best products or services in your industry, potential customers will not know about you. This makes marketing a very critical business activity that is best left to the experts.

TAGS: marketing experts , outsourced marketing

It’s the perfect time to reflect on your marketing hits and misses the previous year. Revisit your goals and targets. Sift through all the marketing data you’ve gathered the past year and set your year-long marketing strategy.

TAGS: marketing goals , marketing resolutions , mobile , re-energise , reboot , social media , video

Updated - June 2016. Most businesses at some point have dabbled in using Google Adwords to drive leads and sales to their business. The results can often be mixed, as not everyone knows how to fully utilise this powerful marketing platform.

TAGS: Ad Extensions , Google Adwords , Google Adwords Web Call Conversions

Updated - June 2016. Branding is the heart of your business. Branding is arguably more important for a small business as it is for a big one because your brand needs to work harder and communicate greater meaning. When you don't have a lot of money to spend on advertising to get your brand out there, your brand needs to cut-through and resonate with people. Successful brands start by having a clear brand strategy - they know what they stand for how they want to be perceived and by whom.

TAGS: brand identity , brand name , Brand Strategy , brand value , branding , google brand impression , marketing tools

Updated - June 2016. What's the failure rate of small businesses in Australia? According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.

TAGS: Australian Bureau of Statistics , business planning , Google forms , keyword research , market research , social media , survey tools , third party research

Choosing to engage or partner with a marketing company for most businesses is a big commitment. If you make the wrong choice, you can be left having invested precious dollars on marketing with little return.

TAGS: marketing company , marketing partner , marketing questions , outsourced marketing

When was the last time you bought a new piece of clothing, updated the decor in your home or got a fresh new haircut? Was it noticed by those around you? Did you feel people paid more attention?

TAGS: brand refresh , branding , marketing , outsourced marketing

Marketing isn't something to invest in just when sales are down. Whatever size or stage your business is at, a good marketing plan is critical, even if business is booming.

TAGS: marketing , marketing expert , marketing plan , strategy , target market

Preparing and implementing a solid content strategy will help your business get more from your content marketing efforts. And no matter what industry you're in or the size of your organization, there's no better time to do this than now when social media sharing is at its peak.

TAGS: 2014 , compelling content , content , content curation , content marketing , content marketing strategy , content strategy , curate content , custom content , solid content strategy

We write lots of marketing plans for lots of businesses in all types of industries and almost always recommend that entering and winning awards should be part of their marketing strategy.

TAGS: AMI Awards , awards , awards programmes , best practices , marketing strategy , NSW 2013 Australian Marketing Institute Awards , winning , winning strategy

Updated – November 2016. It has always been our belief that a well-run business creates goodwill with their customers and community. This is the reason why we recommend and strongly encourage our clients to give back during the Holiday season. The practice of giving back help build relationships and guarantees your business long-term success.

TAGS: christmas , donate , give back , giving back , giving program , good branding , goodwill , holiday , philanthropy