City of Paramatta: Winterlight

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POSTED ON 12th May 2020

Winterlight is an annual 10-day winter festival hosted by the City of Parramatta featuring an open-air ice-skating rink, 30-metre ice slide, illuminated ferris wheel, carnival rides, night markets, carnival shows, live music, a food village, interactive workshops and theme nights.

In 2017, a record crowd turned out to enjoy the winter fun. However in 2018, numbers were down. This can partly be attributed to a number of other ice skating rinks popping up in Western Sydney.

The City of Paramatta came to Marketing Angels as they needed assistance in a short time frame to run the Winterlight event marketing. With two staff members in the Destination Marketing team on maternity leave and a hiring freeze, they needed help.

The City of Parramatta needed help with creating a marketing plan to ensure a successful event and to also have a dedicated resource working on this large and important festival.

Know more how we helped increase attendance of this annual community event by 33%.

How can we help?
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“We’d had excellent feedback on our eNewsletters. Everytime we send one, we’re guaranteed to get some kind of response – emails or phone calls.”