Winterlight is an annual 10-day winter festival hosted by the City of Parramatta featuring an open-air ice-skating rink, 30-metre ice slide, illuminated ferris wheel, carnival rides, night markets, carnival shows, live music, a food village, interactive workshops and theme nights.
In 2017, a record crowd turned out to enjoy the winter fun. However in 2018, numbers were down. This can partly be attributed to a number of other ice skating rinks popping up in Western Sydney.
The City of Paramatta came to Marketing Angels as they needed assistance in a short time frame to run the Winterlight event marketing. With two staff members in the Destination Marketing team on maternity leave and a hiring freeze, they needed help.
The City of Parramatta needed help with creating a marketing plan to ensure a successful event and to also have a dedicated resource working on this large and important festival.