City of Paramatta: Winterlight

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POSTED ON 12th May 2020

Winterlight is an annual 10-day winter festival hosted by the City of Parramatta featuring an open-air ice-skating rink, 30-metre ice slide, illuminated ferris wheel, carnival rides, night markets, carnival shows, live music, a food village, interactive workshops and theme nights.

In 2017, a record crowd turned out to enjoy the winter fun. However in 2018, numbers were down. This can partly be attributed to a number of other ice skating rinks popping up in Western Sydney.

The City of Paramatta came to Marketing Angels as they needed assistance in a short time frame to run the Winterlight event marketing. With two staff members in the Destination Marketing team on maternity leave and a hiring freeze, they needed help.

The City of Parramatta needed help with creating a marketing plan to ensure a successful event and to also have a dedicated resource working on this large and important festival.

Know more how we helped increase attendance of this annual community event by 33%.

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As a start up it was very important to make the most of the resources we had. The Marketing Angels team were able to use smart cost effective tactics and with a successful launch, we were able to quickly build on that initial success.

We really enjoyed working with Marketing Angels. The team took time to understand our product and the market and delivered fantastic results. We would recommend them as outsourced marketers to any businesses who need to enhance their marketing.”