With one in 10 Australian’s reporting that their mental health is suffering as a result of isolation measures, there’s sad irony in that the measures that have been taken to keep us all healthy are for many making them sick.
Loneliness has been reported to be as dangerous to our health as smoking, increasing the likelihood of depression, high blood pressure and heart disease. Human connection is a basic human need and many brands and makers are finding new ways to create human connection when we are forced apart.
Social media in particular is helping people create new ways to connect including:
This need for human connection is an incredible motivator right now and brands and businesses have a limited opportunity to connect with consumers by facilitating new ways for them to connect. Brands are finding innovative new ways to facilitate connection , some great examples are:
Goose’s Quizzes usually runs 45 pub quizzes in Scotland, but has started doing live online sessions every night, with hundreds participating. “It’s been a pretty bad couple of weeks and pub quizzes bring the community together,” says Andrew Wildgoose, founder of Goose’s Quizzes. ” They’ve quickly utilised “Twitch” to create “Goose in Yoor House” which enables using a smart TV vs crowding around a laptop.
Chipotle – Aside from offering customers free delivery throughout March, the restaurant is also trying to make the situation a little more bearable by helping customers to virtually hang out together. This week, it launched ‘Chipotle Together’: a series of Zoom hangouts featuring celebrity hosts and attended by up to 3,000 guests. So far, celebrity hosts have included stars of the US series, The Bachelor, and featured live music from rock band Portugal The Man.
By helping people come together at a time like this, these brands are building really important goodwill which will pay off in spades when restrictions are eased.
So how do you create connections or bring people together with your own brand
Anyway you can connect more customers and encourage them to come together will bring enduring benefits to your brand. We are all in this together, even though we are forced apart. Please contact us at Marketing Angels for any help in getting closer to your customers during this time, obligation free.