Local businesses have been hit harder than many when it comes to the COVID-19 crises. Gyms, yoga studios, nail salons, retail stores, dentists, just to name a few.
Whilst many are adapting to now delivering online or to the front door, there are other ways you can adapt from a local marketing perspective to help your local business survive and build goodwill in your local community for when restrictions are eased.
What is certain is that even when isolation rules are relaxed, things will be different. Many people will still be recovering financially and will have less to spend on local goods and services. So what you do now, could make a big difference in ensuring that you are one of the businesses who will recover quickly.
Here’s our local marketing tips for local businesses:
Don’t fade away. Stay busy and active across all your platforms now more than ever. Ramp up your marketing if you can! Some of your competitors will undoubtedly be reducing their activity, which gives you a limited opportunity to increase your brand presence and grow market share.
Be responsive and up to date
Make sure your phone and online customer service is up to scratch. Put whatever notifications you need in place to be able to respond to any phone or customer enquiries quickly.
It’s true that we really all are in this together. Now more than ever, we should be helping each other. Investigate if there’s a way you can buddy up with another local business to promote your offering to them and vice-versa. It can be as simple as just promoting each other in a regular newsletter or more complex (e.g. An activewear brand offering a flash sale discount to all online attendees of an online yoga class).
People are valuing their local communities and businesses more than ever. If we all take care of each other, we will survive the current challenges and hopefully thrive again when things return to normal.
Remember we’re here to help too. Don’t be afraid to get in touch for a no obligation discussion.