Market research: the options

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POSTED ON 22nd October 2015

At Marketing Angels our approach to conducting market research can include in-depth interviews with your current, past or potential clients. We develop questionnaires and conduct interviews that ask relevant questions to shape the future direction of your brand.  Post interviews, your Marketing Angel will compile and analyse the results and present you with the outcomes and recommendations.

Our highly experienced Angels understand the requirements involved in conducting a successful research project, they have the knowledge to ask the right questions and assess the results accurately. Our research projects involve communicating effectively to ensure that the questions asked guide the respondents to provide honest opinions that inform our clients on how to shape their marketing and branding strategy.

Marketing Angels are skilled in both quantitative (usually an online survey to many respondents) and qualitative research (a questionnaire that’s delivered either by phone or face face-to to-face to a select group of 20-30 respondents).

Read more about our research packages.

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“Marketing Angels has been a breath of fresh air for our business. It’s been fantastic to have someone so experienced, professional and action oriented to delegate to. Outsourcing the marketing function has enabled our business to work smarter, not harder. Other key benefits include;

Money previously spent randomly on ad-hoc Advertising opportunities has been eliminated – we now have a much more targeted approach to our advertising and are more careful about ensuring advertising dollars are strategically spent

Things that used to build up on my desk for weeks or even months, then still go un-actioned due to competing activities are now actually getting done, getting done early and getting done well!”