Katrina Flynn


POSTED ON 26th February 2016

KatrinaKatrina joined Marketing Angels in 2008, and is a multi-award winning senior marketing professional with the ability to deliver on business strategies and targets. She has a proven track record in identifying and overseeing the strategic direction of a brand, optimising and implementing plans to meet business goals.

Her experience includes managing all aspects of a blue chip brand, with: above and below the line communications, promotions, trade marketing, event management, sponsorships and product development, digital marketing including social media.

Katrina has experience across many industries including: direct marketing, collectibles, book and newspaper publishing, wine, travel, sports & entertainment licensing promotions.

She has held senior positions across the competitive media and publishing industries, including:

Marketing Manager for Australia’s highest circulating newspaper, The Sunday Telegraph.

Product Development & Licensing Manager for News Enterprises,

During her time with Marketing Angels, Katrina has conducted brand audits, brand development and positioning, to marketing strategy and planning. As well as implementation of communications at all touch points, whilst working across a diverse range of industries including

Agency (creative, promotions)

Professional services (legal, training, recruitment & financial)

Building and strata management

Human Services

Mining, publishing, and of course cemeteries

Katrina is an executive on the board of The Good Sams Foundation and is an Associate Fellow of the Australian Marketing Institute in recognition of her awards.

Katrina’s Marketing Experience includes:

  • Research – customer service benchmark, customer insights
  • Branding
  • Strategic Planning
  • Marketing Planning
  • Media Planning, Buying & Creative Execution
  • Website reviewing
  • Online Marketing including content strategies
  • Internal Communications Strategy & Creative
  • Customer Service Support (customer journeys, scripting and messaging)
  • Partnership Programs
  • Collateral such as brochures
  • Events
  • Sponsorships

Awards

Katrina Flynn has won a number of international marketing awards during her time in newspaper publishing and was recently awarded winner of four awards at the Australian Marketing Institute. This recognises the highest level of marketing nationally.  The awards were won with hot competition in all categories, including Coles {Prices are down campaign}, Citibank, Mercers, AAMI {Katook and Rhonda campaign}, MLC, BUPA and Hungry Jacks. The recognition was awarded for her work with Catholic Cemeteries and Crematoria in the following categories:

  • NSW Best Business to Business Communications
  • NSW Best Business to Consumer Communications
  • NSW Best New Product and Services Launch
  • National Best Business to Business Communications

Katrina’s LinkedIn profile.

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