Market Research

Research is a critical part of any effective marketing strategy.  Marketing Angels specialises in in-depth qualitative research.  Our research projects commonly involve interviews with current clients to find out:

What they perceive is unique and distinctive about your business

• Why they chose you
• How they would describe what you do to others
• Who they perceive your competitors are
• How they look  for suppliers

A research project includes:

• Questionnaire design
• In-depth telephone interviews
• Compilation and analysis of results
• Presentation of results along with recommendations

Our research is undertaken by an experienced marketing consultant vs a junior researcher.  This means you get quality insights and corresponding suggestions vs simple aggregated data that you then need to interpret.
Cost (as a guide): $3,600 – $6,000 (ex GST) – depending on length of questionnaire, list quality etc.

(based on a 3 day project of a 20-30 customers contacted assuming data is clean and correct)

How research made an engineering company rethink their brand