It’s a reality in the current marketing landscape that traditional advertising is becoming less effective.

Whilst Franchisors are responsible for building brand awareness and providing customisable marketing materials for their franchisees, there’s only so much that a Franchisor can do at a national level.
Effective marketing comes from having a well known brand and creating strong loyal relationships and word of mouth at a local level.
That’s where we come in!

To be able to effectively undertake local area marketing, Franchisee’s need to not only have the right materials, but to also understand “how to” effectively market themselves locally.
Specifically:
• How to set specific goals and forecasts
• How to position themselves against competitors
• How to undertake local area marketing tactics such as:

• Online marketing (database marketing, email marketing, SEO and SEM, social media)
• Creating customer loyalty programmes
• Using sponsorship and events to build brand awareness and generate referral
• Networking effectively
• Building your profile using PR
• Developing systems to measure effectiveness

Marketing Education

Helping Franchisees understand Marketing and what works for small businesses.

Marketing Angels has created and regularly runs “Effective DIY Marketing Planning ” workshops.  These are facilitated by our experienced consultants who bring their considerable experience working with small business clients to the workshop process.

Our DIY Marketing Planning programme includes a structured Marketing Planning Process for SME’s that is usually delivered with a group of varied businesses in a seminar format, facilitated by a Marketing Consultant.

Marketing Angels can create a customised version of the DIY Marketing presentation and accompanying workbook materials as a basis for guiding individual Franchisees through the development of an individual marketing plan, one on one.

Develop Customised E-Guides

Providing Franchisees with practical “How To” information.

Marketing Angels have authored 2 “How to E-Guides” and can customise these in terms of content and look and feel for distribution to Franchisees.

Local Area Marketing Kits

Marketing Angels have experience with developing practical education materials specifically for small business owners.  Specifically in creating local area marketing toolkits.

Marketing Angels can create customised local are marketing education toolkits for use by the Franchisor delivered via you own internal online platform (e.g. intranet) or via a supplier.

Regular online education events

Local area marketing programmes work best when supported with ongoing education.  Marketing Angels has experience in creating and running a series of educational webinars reinforce the content and tools available to Franchisee’s and to investigate various marketing tactics in depth.

One on one mentoring and coaching support

Through our growing team of consultants in multiple locations, Marketing Angels is able to provide one on one marketing coaching and mentoring for Franchisee’s to maintain momentum, provide expert feedback and support Franchisee’s in being able to focus their marketing activity.

These sessions can be run either face to face or remotely.  Marketing Angels can also help with implementation of specific projects if necessary.

“We engaged Marketing Angels in 2010 to assist us with developing better local area marketing tools for our Member travel agents.   Marketing Angels have demonstrated their in depth knowledge of optimal marketing tactics for small to medium sized businesses and their ability to package them up in a practical way for Members in the creation of an online Local Area Marketing Kit, customised to the travel industry.”

“Marketing Angels have also put together a series of engaging and informative webinars which reinforce the tools available to Members in the Local Area Marketing Kit and increase the marketing skill of our Members.”

“Since we’ve been working with Marketing Angels, our Members have increased their marketing knowledge and this is now flowing through to better and more consistent marketing activity at a local level, that is aligned with our national marketing activities.”

Kathy Cameron, Commercial Manager, Travelscene American Express

Telcoinabox engaged Marketing Angels to provide Marketing education and support for our Franchisees and Field Support staff as we do not have these skills in house.  Our satisfaction surveys had indicated marketing tools and support as underperforming our franchisees expectations and an area for improvement for us.   The reason we were attracted to Marketing Angels was their practical, hands on approach and the depth and breadth of skills supplied by their teams, including relevant industry experience for our business.  Also the fact that Michelle uses real life examples even in relation to her own business so our Franchisees could relate to her as an SME business owner.

We have had fantastic feedback from Michelle’s presentation at our conference and the launch of our LAM toolkit online.  Some quotes from our conference survey are:

“Michelle was great. I could of listened to her all day”..

“the marketing session was great. It was exactly what I needed. the tool kit is excellent and I’ll be putting it to use.”

In terms of benefit to Telcoinabox we were able to have the LAM toolkit customised, fully developed and launched within the tight timeframes we requested.  Natasha from Marketing Angels was indeed an Angel and very professional, helpful and whilst making effective use of our time and resources.  We have subsequently recommended their services to our Franchisees as an outsourced specialist Marketing resource for those that need further expertise in this area.  The LAM toolkit is now a valuable support tool for use by our SP’s who were already proactively going in for a look and play at the conference.

Debbie Ennis, Business Development Manager & Franchise Manager, telcoinabox