Orienteering Queensland came to Marketing Angels Brisbane to help increase the number of users of their permanent orienteering courses. They needed new ways to introduce permanent courses to a wider audience. Orienteering Queensland had a clear objective to increase overall enquires and participation in orienteering by defining their target markets and creating effective communication.
Marketing Angels developed a unique branding message of “orienteering is a sport for life” which defines Orienteering Queensland’s personality and attitude. This message works across their target markets as the entire family can participate and it helps you keep fit and healthy whilst enjoying a mental and physical challenge.
Marketing Angels developed a marketing strategy with clear marketing tactics to grow Orienteering Queensland’s members, this involved a cross-channel marketing program including turning their website into an online tool and creating optimised content marketing such as a blogs and a social media strategy. Other key tactics created included online, direct mail, content marketing, an affiliate channel marketing plan and PR.
To assist the volunteers and internal staff to implement the marketing tactics Marketing Angels held a marketing workshop that broke down the tactics and developed key activities going forward. Marketing Angels then worked with Orienteering Queensland’s team by providing ongoing marketing coaching.
“We were exploring new ways to widen the sport of orienteering reach to the wider community and new members. We engaged Tracy Steffensen and Marketing Angels and found that the workshops, analysis and recommendations were excellent.
Tracy quickly grasped the nature of our sport and its’ unique selling points. It was wonderful to get a fresh external perspective and marketing expertise. She provided us with targeted objectives, campaign activities and clear marketing strategies. Tracy’s recommended tactics provide an excellent way forward.
I am sure our new direction will be greatly assisted by the work of Marketing Angels. We are very happy to recommend Marketing Angels and Tracy Steffensen – great job!”
James Mitchell – President, Orienteering Queensland
Find out more about Orienteering Queensland.