To research and rebrand the Catholic Cemeteries and Crematoria funeral services agency.
Conducted in-depth market research and subsequently, developed and implemented a comprehensive marketing strategy.
New initiatives and insights from the research including rebranding resulted in a 200% improvement in our delivery on expectations, 100% willingness to reuse (up from 53%) and 30% increase in recommendations.
“I have had the pleasure of working with Katrina Flynn from Marketing Angels since October 2008.
Katrina’s particular knowledge and experience in the areas of marketing and her sensitivity to our particular industry have proven to be invaluable to our organisation.
In each task she has been able to suggest and implement numerous change initiatives delivering on time, cost conscious yet quality results.
This relationship has continued to expand and includes her involvement in such items as a quarterly newsletter, overseeing design and advertising, writing creative copy, special events press releases, logo rebranding, website optimisation, direct mail campaign as well as organizing and managing the relationship with the press. Katrina is currently working on a radio advertising campaign.
Her ability to provide hands on marketing support to help craft a sensitive sales line and develop an effective marketing plan incorporating various elements of the promotional mix has also gained the continued support of our Board of Governors.
I would not hesitate in recommending Katrina Flynn to any company wishing to benefit from knowledgeable marketing and sales expertise combined with a personal and sensitive touch.”
Mel White – Administrative Services Manager, Catholic Cemeteries Board
Find out more about Catholic Cemeteries and Crematoria.