The Challenge

Spotlight is best known for Australia’s largest chain of fabric stores.  They also owns and manages two retail shopping centres in Sydney. One is a new bulky goods centre located on Parramatta Rd, Lidcombe, the other is a small retail centre in Rockdale as well as a number of shopping centres in Melbourne.

The Centre Manager approached Marketing Angels  to help them develop and co-ordinate a last minute Christmas promotion designed to drive traffic to the Centre’s in the lead up Christmas.

The Process

Marketing Angels quickly developed and executed a promotional plan for a Weekend Christmas Sale for the weekend of the 15th and 16th December. With a very short lead time, a range of promotional activities and entertainment were organized and supported by the placement and production of a full page advertisement featuring special offers from all of the Centre’s retailers in the local press, windscreen flyers, and an electronic signboard along busy Parramatta Rd.

The Result

Retailer feedback varied from store to store, with the best results from one retailer who reported an impressive 100% increase in sales from same period the previous year.