The Challenge
Infinity is a management consultancy firm that offers a range of services including Six Sigma training and implementation.
Infinity approached Marketing Angels to help attract a total of 44 delegates to a series of Executive Briefing events.
These briefing events were designed to provide an opportunity for businesses to gain a better understanding of the benefits of introducing Six Sigma practices to their business.
The Process
Marketing Angels worked with Infinity to identify key target markets, review the competitive landscape and develop relevant marketing messages to clearly articulate the benefits of attending a Six Sigma Executive Briefing.
A highly targeted direct mail campaign was developed, incorporating a clear and concise covering letter with a simple promotional brochure/registration form to generate bookings for the Executive Briefings.
Important to the success of the campaign however was a comprehensive follow-up telemarketing campaign.
Our telemarketer worked a total of 1060hrs over an 8.5 month period. The telemarketing campaign involved making contact with 500 companies on the Infinity database. We typically made contact with several contacts within each company as part of the process.
The Results
100% success. We exceeded the target and delivered 60 delegates in total representing a total of 23 companies.
Of the companies who attended the Executive Briefings, 5 converted to clients. Plus, the marketing campaign also generated direct business for Infinity from prospects who were ready to implement Six Sigma into their organisations, by-passing the need to attend the Executive Briefings.
The campaign achieved a 100% return on investment.
