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In 2005 Virgin Mobile got a lot of attention with a faux viral campaign which pretended to leak Jason Donovan’s personal mobile number. People were urged to call or text 0403 JASOND. Callers heard Jason’s cranky sounding voicemail saying he was fed up with all the prank calls. Texts received back “U don’t give up [...]

I’ve just attended a Webinar by the talented team at Marketing Profs and Citrix on running succesful Webinars and thought I’d share a summary. I found it really helpful for anyone considering a webinar programme as part of their marketing mix.. Before I launch into my summary I found a statistic mentioned in the webinar really quite [...]

With the New Year just around the corner, now is a great time to start thinking about how you are going to tackle the year ahead. Over the quieter business period at the end of Dec-early Jan – a lot of business owners finally have the time lie on a deck chair and have a [...]

Lead generation is a numbers game whose success can magnified many times over through diversity in marketing. In general, there is no one magic way to generate an avalanche of leads. It is possible for some businesses through a dramatic viral marketing outcome (think Youtube) but on the whole, on going and effective lead generation [...]

If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A positioning statement tells the market exactly what you promise to deliver. Having a good one is vital as it differentiates you from your competitors and means more impact and less waste [...]

Imagine you are walking down the street in your neighbourhood and you see a sign on the pavement: “Bakery – freshly baked every day”. You are feeling a bit pekish and so you decide to investigate this new bakery. It’s not your intention to necessarily buy anything, you just want to check out the new [...]

There is a lot of discussion in marketing circles about the relevance of the brand in the new economy. Technology enthusiasts would have us believe that the brand is already dead. Or at the very least, in its death throes. They believe information is the new order and with information freely available on the web, [...]