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10 lessons learnt in 10 years in business

Tonight I’m joining about 80 people at a party to celebrate Marketing Angel’s 10th Birthday Party! I am really looking forward to taking a moment to reflect on the journey that I’ve been on and to share that with many of those who have been part of it. I have learnt more from running my [...]

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A lesson in getting what you want (especially if you are a Chick)

Competing with the boys

A rudely early Saturday morning kids soccer session bought me a  couple of lightbulb moments this last week.  As is often the case with my kids, they taught me something. Saturday morning (did I mention it was really, stupidly early) I dragged my very reluctant and grumpy Miss 8 off to her second last game [...]

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Marketing tips for tough times

Marketing strategy for marketing in tough times

You would have to be living in a cave to not know that many business owners  are very freaked by the prospect of another financial crisis right now. I know from the last crisis, marketing  paralysis was a common reaction.  Whilst caution and watching cash flow is wise that doesn’t mean you should sack your [...]

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Learning the art of influence from Aussie Entrepreneurs

This week I was invited to an event by Dynamic Business Magazine, for a new online book inHindsight launched by Nokia.  The book featured some of Australia’s most successful entrepreneurs who share their stories and particularly what in hindsight helped them succeed and what they would have done differently. A key theme I picked up [...]

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Getting Organised…

The last month I’ve been on a mission to get more organised.  I’m renowned for showing up to Saturday morning soccer games, with the wrong kid at the wrong field.  It’s not unusual for me to double book meetings – and if the saying is true that a messy desk is a sign of a [...]

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Charity Challenge: The Mission Of Making Money With Nothing!

By Katrina Flynn, Sydney Marketing Consultant Whether you are an institution trying to commercialise an idea, a research centre looking for funding, a cause or charity in the hunt for donations, you are probably seeking the nirvana – the magic gift of the McDonalds/Weetbix/Westpac sponsorship. The problem with the commercial giants is that they are looking [...]

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Giving to gain

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At Marketing Angels we’ve decided to get involved in one of the biggest fundraising event’s of the year, Australia’s Biggest Morning Tea. We were inspired by one of our clients, Travelscene American Express who are great supporters of The Cancer Council and the morning tea’s major national sponsor. Many of you will know that we [...]

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Confessions from a lapsed blogger

Ok time to fess up.  I’ve been suffering from bloggers block.  My blogging activity has always been too sporadic and it’s time to kick my own bloggers butt! The thing is, writing is probably one of the most satisfying aspects of what I do – so why do I find it so hard? Reason #1 [...]

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Marketing’s new black

In late January, my 7 year old competed in the annual Weetbix Tryathlon An  event that sees hoardes of kids convince their parents to traipse out to Homebush at a very uncivilised hour on a Sunday morning.  They then subsequently, cue for hours to get in and stand around in searing heat waiting for their [...]

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New year, new look, new marketing approach

We always like to practice what we preach. We give advice because we know that works, so why not take a little ourselves? As I often say to clients and seminar audiences – it’s important that everything which represents your business is true to the brand and your values. For a while now I’ve felt [...]

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Always Keep Your Eyes Open!

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Last month we ran our first Small Business Internet Marketing Secrets seminar, for small business owners looking to improve, or even establish an online presence. We ran it in conjunction with Lara Solomon and the crew from Social Rabbit as well as tech expert Paul Wallbank. The day was a great success and lots of fun! We met [...]

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Offers Don’t Need To Cost Anything

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Last Saturday night I went along to a fundraising event, part of some ongoing activities which began when a friend of mine received some very bad news around 18 months ago. She really needed some help, so a bunch of us rallied around to arrange some fundraising activities. The purpose of this post is not [...]

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Make The Most Of Your Customer Database

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For small businesses on a small budget a good database is a cost-effective marketing tool that can increase the sale value of your business and make you more attractive to partners who may want to conduct co-marketing activities. The steps to creating and making the most of a customer database are to: * Select the right [...]

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10 Ways To Spring Clean Your Marketing Approach For Growth

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Given that we’re now enjoying the change in seasons, I thought a blog post around how you can use the energy and sense of renewal that spring brings to take a look at your marketing approach. Here are my 10 marketing fertiliser tips, implementing some of these might help you clear the weeds that slow down new growth. [...]

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We’ve Moved!

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Marketing Angels HQ has now relocated to sunny Manly, on Sydney’s northern beaches. Our CEO and Chief Angel Michelle Gamble is a Manly local, and she is very excited to have Marketing Angels HQ a part of the local landscape. In fact she started the business from her home in Manly 9 years ago. Although [...]

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There’s No Such Thing As No Judgement…

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like to think of myself as a pretty open and accepting person. I’ve travelled the world, I grew up in the country, come from a very working class family and have been exposed to people from all walks of life. The truth is though, I still make judgements based on appearances. I’d challenge anyone who [...]

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Is Telemarketing To Businesses A Dirty Word?

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Are you aware that the Australian Communications and Media Authority is considering extending the do not call register to include businesses? This means that business owners could nominate to be included on the do not call register to prevent them being contacted by other businesses for sales purposes. Now, I’m the first to admit that I find [...]

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Shy + Small Business = Branding Fail

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This week I was invited to a “Bloggers Breakfast” with an international thought leader in the marketing world. I went not really realising it was branded as a Bloggers Breakfast. There’s a photo of me out there in the Twitterverse hiding behind the real bloggers at this breakfast in Sydney. I’ve felt a bit awkward about [...]

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What Shade Of Green Are You?

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I recently discovered that I was a HERB. Not exactly flattering, but preferable in my mind, than being SCUM or even a RAW NUTZ for that matter. No, I try not to make a habit of calling others or myself names, so what exactly am I on about? A rather creative, if not insulting (across [...]

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The Trust Factor

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I often have people comment on how effective we appear to be at Marketing, with people often seeing or hearing of us in the Small to Medium business space. Whilst I’m really proud that’s the perception we’ve created (it needs to be really given that we’re a marketing company) – the recent year has really [...]

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