Terrey Hills Golf and Country Club
The Challenge
The Terrey Hills Golf and Country club is an exclusive Golf Club in
Sydney. Newer than many of the more established, institutional clubs,
Terrey Hills needed to boost it's membership. Terrey Hills need to increase
their current marketing effectiveness, specifically the rate of acquisition
of new members.
The Process
Marketing Angels conducted extensive Market Research amongst the membership base to ascertain to determine appropriate messages and tactics required to reach new clients
The next stage was to develop a marketing strategy to increase inbound enquiries including DM, Print advertising, Search Engine Marketing and PR
The Result
Following Marketing Angels strategic direction Terrey Hills increased the number of inbound leads and subsequently their membership base. This increased focus on marketing led to Terrey Hills increasing their internal marketing resources to build on the effective strategic approach developed with Marketing Angels