10 ways to spring clean your marketing approach for growth

Spring is a time to refresh and renew. Here's 10 tips to help you spruce up your marketing this Spring.

Offers don't need to cost anything

How a generosity mindset can help you build a brand.

Make The Most Of Your Customer Database

For small businesses on a small budget a good database one of the most cost-effective marketing tools!

We've Moved!

Moving. although a big stressful task, can have some positive outcomes!

There's no such thing as no judgement..

We might not like to admit but we all make judgements based on appearances. What's your appearance saying about you?

Is telemarketing to businesses a dirty word?

Are you aware that the Australian Communications and Media Authority is considering extending the do not call register to include businesses?
This means that business owne...

Shy + Small Business = Branding Fail

Why shyness is bad trait if you're trying to build a brand.

The Trust Factor

Michelle Gamble shares how important trust is attracting and retaining clients in today's climate.

What shade of green are you?

Green winged Angel Joanna Outhwaite, shares why it's important to understand what shade of green your customers are.

Managing Customer Expectations

In today's highly competitive and unstable environment, it’s worth thinking through every stage of customer contact and service to ensure it’s the best, easiest and most enjoyable it can be.

What Makes a New Brand a Winner?

When you've got a small budget but a great product and a vision for you brand, how do you know your brand will be a winner?

Could your company use SMS as a way to talk to customers?

In 2005 Virgin Mobile got a lot of attention with a faux viral campaign which pretended to leak Jason Donovan's personal mobile number.
People were urged to call or text 0403 JASOND. Callers heard Jason's cranky sounding voicemail saying he was fed up with all the prank calls....

How Much are Staff Cuts Affecting Sales and Customer Loyalty?

I wonder how many retailers at the moment are compromising the integrity of their brand and losing sales because of the measures they are taking in response to the economic downturn?

Running Successful Webinars

My summary of the content of a really useful webinar by Marketing Profs on running succesful Webinars. A great marketing tool, especially for B to B businesses.

Social Media - Why all the Fuss?

Social Media is the latest marketing buzzword but not many business owners really understand or see the value in it.

Getting Match Fit for Marketing in 2009

With the New Year just around the corner, now is a great time to start thinking about how you are going to tackle the year ahead. Over the quieter business period at the end of Dec-early Jan - a lot of business owners finally have the time lie on a deck chair and have a ponder about work...

Marketing Tips for Surviving the Downturn

With the change in the global economy many business are feeling the pinch. Consumers are spending less and businesses are being more conservative when it comes to spending.
We've put together 10 Marketing survival tips for Growing businesses to help them get through the time...

The New Business Triangle

Lead generation is a numbers game whose success can magnified many times over through diversity in marketing.
In general, there is no one magic way to generate an avalanche of leads.

It is possible for some businesses through a dramatic viral ma...

tired of the green brigade?

Well like it or hate it, green brigade isn’t going anywhere. Fortunately ! A 2007 report by Mobium Group, 'Living LOHAS' (Lifestyles of Health & Sustainability), found Australian consumers currently spend $12b on goods and services in the 'green' market segment. And if current trends continue, the market is projected to reach $21b by 2010.

How do you develop effective communication messages that the target audience understand

How do you develop effective communication messages that the target audience understand, make an emotional impact and will act upon? Marketing Angels has developed a system that ensures marketing communications are effective for the target audience. The Marketing Angels no-nonsense approach works across all industries and is simple enough that anyone can use, with or without professional marketing assistance.

making a statement

If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A positioning statement tells the market exactly what you promise to deliver. Having a good one is vital as it differentiates you from your competitors and means more impact and less waste from your marketing budget

Are KEYWORDS replacing BRAND in the new economy?

Are KEYWORDS replacing BRAND in the new economy? There is a lot of discussion in marketing circles about the relevance of the brand in the new economy. Technology enthusiasts would have us believe that the brand is already dead. Or at the very least, in its death throes. They believe information is the new order and with information freely available on the web, the Brand has simply become irrelevant.

Don’t be scared off by all that brand talk..

A great brand can set your company apart, give you a competitive advantage and encourage loyalty from your customers and staff. But there is so much lingo associated with brands! Brand: equity, essence, attributes, benefits, awareness, recall …. Small business owners can be forgiven for being confused about where all this fits with growing their business and getting leads in the door.

Overshooting the LANDING PAGE: A tool or a destination.

Imagine you are walking down the street in your neigbourhood and you see a sign on the pavement: “Bakery – freshly baked every day”. You are feeling a bit pekish and so you decide to investigate this new bakery. It’s not your intention to necessarily buy anything, you just want to check out the new shop in your neigbourshood and if it looks good…well...it’s morning tea time after all! And if not, well then, you know it’s there for next time. You walk in the door, but instead of a delicous-smelling, temptation-filled bakery, you find yourself in a room with a sign that says “to enter this bakery, you must first complete the following form”. How would you feel and what do you think you’d do?

What’s in a name?

Naming or re-naming a business or product can be thrilling or terrifying or both. There's a lot at stake, from legal ramifications right through to the future sale price of your business. It's crucial for your business' health that you get it right, especially if you ever decide you'd like to grow it, expand your product or service range, sell it or take a partner on.