Angels Blog

Welcome to Marketing Matters, your guide to the latest in effective marketing and business ideas, strategies and trends happening here in Australia and overseas.

Each of these blog entries are designed to help growing business owners like you get access to top-level marketing advice and free revenue-boosting ideas that will help your business concepts take flight!

Make sure you check in regularly for all the inside tips and tricks on developing a marketing plan, creating a business brand that works, top ten strategies to promote your business, guidelines for creating great advertising and direct marketing materials, easy to implement market research ideas and much, much more.

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tired of the green brigade?

Joanna Outhwaite, Senior Consultant Marketing Angels | 18/4/2008

Well like it or hate it, green brigade isn’t going anywhere. Fortunately ! A 2007 report by Mobium Group, 'Living LOHAS' (Lifestyles of Health & Sustainability), found Australian consumers currently spend $12b on goods and services in the 'green' market segment. And if current trends continue, the market is projected to reach $21b by 2010.

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How do you develop effective communication messages that the target audience understand

Bob Green, Senior Consultant | 4/4/2008

How do you develop effective communication messages that the target audience understand, make an emotional impact and will act upon? Marketing Angels has developed a system that ensures marketing communications are effective for the target audience. The Marketing Angels no-nonsense approach works across all industries and is simple enough that anyone can use, with or without professional marketing assistance.

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making a statement

Jane Toohey Director, Marketing Angels | 7/4/2008

If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A positioning statement tells the market exactly what you promise to deliver. Having a good one is vital as it differentiates you from your competitors and means more impact and less waste from your marketing budget

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Are KEYWORDS replacing BRAND in the new economy?

Terri Gilden, Senior Consultant Marketing Angels | 25/3/2008

Are KEYWORDS replacing BRAND in the new economy? There is a lot of discussion in marketing circles about the relevance of the brand in the new economy. Technology enthusiasts would have us believe that the brand is already dead. Or at the very least, in its death throes. They believe information is the new order and with information freely available on the web, the Brand has simply become irrelevant.

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Don’t be scared off by all that brand talk..

Jane Toohey, Director Marketing Angels | 25/3/2008

A great brand can set your company apart, give you a competitive advantage and encourage loyalty from your customers and staff. But there is so much lingo associated with brands! Brand: equity, essence, attributes, benefits, awareness, recall …. Small business owners can be forgiven for being confused about where all this fits with growing their business and getting leads in the door.

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Overshooting the LANDING PAGE: A tool or a destination.

Terri Gilden, Senior Consultant Marketing Angels | 25/3/2008

Imagine you are walking down the street in your neigbourhood and you see a sign on the pavement: “Bakery – freshly baked every day”. You are feeling a bit pekish and so you decide to investigate this new bakery. It’s not your intention to necessarily buy anything, you just want to check out the new shop in your neigbourshood and if it looks good…well...it’s morning tea time after all! And if not, well then, you know it’s there for next time. You walk in the door, but instead of a delicous-smelling, temptation-filled bakery, you find yourself in a room with a sign that says “to enter this bakery, you must first complete the following form”. How would you feel and what do you think you’d do?

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What’s in a name?

Jane Toohey, Director Marketing Angels | 25/3/2008

Naming or re-naming a business or product can be thrilling or terrifying or both. There's a lot at stake, from legal ramifications right through to the future sale price of your business. It's crucial for your business' health that you get it right, especially if you ever decide you'd like to grow it, expand your product or service range, sell it or take a partner on.

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Angels Blog

tired of the green brigade?

How do you develop effective communication messages that the target audience understand

making a statement

Are KEYWORDS replacing BRAND in the new economy?

Don’t be scared off by all that brand talk..

Overshooting the LANDING PAGE: A tool or a destination.

What’s in a name?