Facebook Marketing: have the rules changed?

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POSTED ON 22nd February 2016

Facebook is a dynamic platform. Every now and then, Facebook make adjustments to their platform to keep up with the constantly changing behaviours of users. The best way to adapt to these changes is to stay updated and learn what works and what doesn’t.

What works:

  • Consistency. As with any marketing strategy, consistency is essential to getting results. It can be achieved by:
  • Maintaining a consistent look across social networks, including your company website so people can easily identify you.
  • Using a consistent voice for your brand that reflects your business as a whole.
  • Having consistent posting habits which is only possible if you are planning your posts ahead of time.
  • High-value content. Before you post anything on your wall, whether it’s a viral video or cute photo, ask yourself this: “Does my post add value for my fans?” If the answer is a ‘no’ or a ‘maybe’, it’s not worth posting. Use content curation not just to sell but also to become a topic expert or a go-to brand in your market.
  • Advertising. Your business can’t live on content alone because it’s just one part of your online marketing strategy. Advertising in Facebook is necessary because it allows you to target your potential customers with precision. Setting a Facebook ads budget will help you a lot in keeping your brand at top of your customers’ minds.

What doesn’t work:

  • Mediocrity. In social media, you can’t afford to be everyone else. You can’t win if you’re only doing the bare minimum. You need to keep improving your content and innovating your campaigns. Engage with your followers to expand your reach.
  • Complacency. Thousand of likes on your page will mean nothing after a few months if you stop being great. The moment your page becomes irrelevant and boring, fans move on – as simple as that.
  • Ignorance. In business, ignorance is not bliss,it’s something you need to overcome all the time. That’s why you shouldn’t just go blindly into the social media world, especially in Facebook if you don’t have goals. Keep track and measure your activities so you can make informed decisions and not waste your precious dollars.

If you think it’s time for you to look at your Facebook strategy from a fresh perspective, contact us to discuss how we can help.

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